In order to manage and promote brands, maximize profitability, fight off competition and strengthen the relationship, Tradelinks focuses on management strategies and tactics involving industry and sales channels (retail, wholesale and distributors). Based on the trade marketing concepts, Tradelinks can be useful at different times:
• Transform and consolidate data into information.
• Improve analysis for decision-making.
• Propose more effective actions and programs.
• End up with information inconsistencies
The main TradeLinks benefits are:
• End of controls in spreadsheets.
• .Formalization and historical agreements.
• Approval and funding agreement tracking.
• Auditing of action implementation.
• Billing Management (sell-in / sell-out).
• Automatic calculation of payments.
• Budgeted (estimated) versus realized control.
• Agility and reliability in management.
• Dynamic graphics, reports, and Mobile.
Learn more about Tradelinks, Softbox solution to control trade-marketing investments. If you prefer, contact us for a demonstration.
Tradelinks enables automatic calculation of payments based on performance goals, billings (sell-in / sell-out) and variable calculation basis as agreed with the customer. The automatic calculation allows the reduction of the repayment time and eliminates the common calculation errors in a manual process.
We understand the complexity of controlling trade-marketing costs. Tradelinks allows planning and funding control over a period. Dashboards and reports enable the monitoring of what was budgeted and realized. Moreover, Tradelinks also allows the flexibility of maintenance and the addition of addenda within given periods.
We know that each customer has his specialties and his market position. So it is possible to offer discount percentages, periodicity and goals (visibility, assortment, tabloid, information sharing, growth) according to the previously negotiation. Tradelinks has a maintenance interface of simple contracts that allows both flexibility and control at the same time. In addition, historical information is available for analysis.
Tradelinks allows the configuration of different approval flows (agreement, calculation, investments, and payment) and records the log of each of the user actions on the system. If necessary, the audit trail can be shown, relating the author, the date and the time each action took place. Different professionals can collaborate simultaneously on planning and workflow of several actions.
Tradelinks allows not only the planning, but also the control of implementation in an integrated way. The action schedule allows the team to program and work collaboratively in sync. The most important dates can be parameterized, for example, the deadline for contract approval, calculation, planning etc. The system sends alerts, and allows everyone to have the same view concerning the progress of the programs.
Payments are automatically and periodically generated due to the automatic calculation and investments allocated strategically to customers. Tradelinks offers control of all these payments to their customers enabling integration with ERP payment stream, performing the write-off of securities and titles.
Tradelinks enables the audited sale point data collection through the promoters' mobile devices or through integration with information sources. You can define and program forms (questions, photos, bar code) to be available on promotors´ mobile during collection. All this information is consolidated for reporting and calculation input.
In order to reduce costs and to expand the selling points audit scope, Tradelinks enables the planning of audit routes optimizing distances and travel time. Moreover, TradeLinks can audit the implementation of planned and carried out routes. Routes can be monitored in real time, allowing the evaluation of the information gathered.