In this whitepaper, there is an analysis of the human, environmental, psychological and technological issues involving a great shopping experience in-store. With the online competition growing double digits per year in Brazil, the physical stores need to be reinvented. Target Company in the United States noticed that most of their in-store customers compared the prices of their products in the store with the price of Amazon.com. After that, they had an insight and an app was created to make this simple comparison based on the results taken. This shows that thinking in long-term relationship, instead of immediate sale, can be an excellent solution.
The growth of Business Intelligence tools in the world in 2016 reached the mark of 143 billion dollars. A lot has changed in terms of concept and technology since the beginning of the market in the 2000s. Some time ago, it was commonplace for BI projects to have the technology area as the main driver focused on providing information to executives. We can see now that information is very strategic to be only available to executives. Companies have been increasingly encouraging all employees to take data-driven decisions. Read in this article the main BI trends in Brazil as well as in the world.
In moments of crisis, in store marketing promotions actios in point of sales gain more importance. Since 76% of buy decisions occurs in pdv, it reinforces the importance of these actions. In this white paper, we discuss techniques and reflections in order to optimize in store actions in pdv. It's a broad subject and we discuss since the importance of having tools that report sell-in and sell-out in real time up to discussions on how to escape from trap of promotions simply based on prices changes.
In Brazil and World, BlackFriday is a great commercial success. Nonetheless, in backstages, technology professionals face a great challenge this day. They know systems will be proved in extreme conditions. In this whitepaper, we will discuss motivational factors in this day, how to plan for it and how to make a learning process of it in order to have more and more success in the following Blackfridays.